The world of social media is dependent on the marketing and advertisement campaigns. A business/brand requires expert advice before promoting its product/service. They generally hire a social media agency in India to increase their brand awareness or reach out to potential customers. However, before this, it is important to know some common terms you will encounter while planning and implementing social media marketing strategies.

Brand voice

Each business is required to have a set tone and communication style that forms its voice. The brand voice becomes a unique way in which your brand communicates with its audience. It is customised keeping your target audience and their behaviour in mind. Your social media post and campaign will be designed as per this voice only. Activities related to SEO Services and Website Development services in India reflect the brand voice too.

Conversion rate

This is going to be the focal point for you after every campaign and strategy. Getting engagement for your posts isn’t enough you will need that attention to convert into business. The conversion rate is often seen as a parameter to measure a campaign's success.

Impressions

This term is used to denote the number of times a social media platform has displayed your content. This is generally regardless of the fact that a user has looked at it or otherwise. An individual user may count as multiple impressions, under this approach. This could be due to the resurfacing of the post repeatedly.

Engagement rate by impressions

This is another parameter to measure the success of the campaigns run as per the social media services in India. The formula for this measure takes the total engagements a post receives and divides it by the total number of impressions on that post. An engagement rate by impressions between the 1% - 5% range is generally assumed to be ideal.

Key performance indicator (KPI)

These factors are used by marketers to calculate the success of social campaigns. Valuable KPIs quantify the goals of your social media strategy. They could be converting leads into sales or simply getting more traffic from search engines.

B2B B2C

These are terms used to define the business of an organisation along with its target audience. B2B refers to business-to-business. It is used for such companies that sell their product or services to other companies in need. B2C, on the other hand, refers to business-to-consumer companies. They sell their product/services to direct consumers. The former uses social media to garner the attention of fellow companies and the latter engages with their audience through these platforms.

Conclusion

These are a few terms that you must know about social media before you hire a social media company in India. It will help you understand their strategies for your brand in a better way.